Reflecting Customer Values
Coca-Cola Branding The Holidays are a time where we share special connections, create warm memories and look back fondly to times gone by. Whether you
Coke’s Content Strategy: Letting the Genie Out of the Bottle.
Search Engine Optimization
Want to sell more stuff to more people? If so, you need to make your business easy to find! Search Engine Optimization includes an array
Influence Your Tribe
I recently had an opportunity to teach a college course on a subject close to my heart – how marketing has to change in the
Do Prospects Understand Your Value?
Help Them Imagine. Sometimes it’s a lot of fun to watch favorite movies. One of my favorites is The Imitation Game. There’s a great line
The Five Olympic Rings of Truly Great Consultants
I don’t know about you, but I’ve always been a major fan of the Olympic games. We thrill to the hard won victories and ache
Social Media Marketing – the Social Revolution in Small Business
Consider a few recent statistics concerning social media marketing. The overwhelming majority (97%, up 3% from prior year) of marketers polled in 2013 by Social
How To Improve Your Small Business Marketing Strategy
There are lots of great reasons you should regularly be reading quality blogs. Here’s a few: You get to stay current on things going on
