5 Reasons You Should Have a Content Marketing Program
A few weeks back, I was hanging out with a few buddies and reminiscing about our Glory Days in college – swapping stories about a
Do Your Customers Trust Your Company?
I’ve been noticing a trend in a lot of the business articles I’ve been reading lately. See if you can spot it: 1/15/2013 Huffington Post/
Achieve Important Breakthroughs by Thinking More Creatively
In the last blog, we discussed some of the blocks people have in achieving solid critical thinking. In today’s blog, ways to break through to
Crack That Creative Nut!
We’re all called on from time to time to demonstrate critical thinking and find creative solutions to difficult problems. Some people are naturally inclined to
Viral Marketing Step Three: Know Your Customer
Step Two in planning your viral campaign was planning your message, and a big part of that was finding the right emotional buttons to press
Step Two: Plan Your Message
There are three ingredients in the secret-sauce of every great campaign: planning, planning and planning. While that’s obviously not all you need, at least you’ll
Lose Focus…Lose Business
A Marketing Case Study: Gap Takes It's Eye Off the Ball AdWeek recently ran an interesting story about branding struggles at Gap retailers. In fact,
Breakthrough Marketing: Domestos
These Ads Might Make You Sick, But Domestos Definitely Keeps the Germs Away! Adweek recently ran a great little piece about a print campaign done
Dove Celebrates Father’s Day
Social Media Marketing – the Social Revolution in Small Business
Consider a few recent statistics concerning social media marketing. The overwhelming majority (97%, up 3% from prior year) of marketers polled in 2013 by Social
Sharpen Your Skills Using Small Business Marketing Videos
Are you paying attention? Because the small business marketing and branding videos in this section have content, lessons, examples that will entertain and stretch your
Work Your Network! (pt 2)
This is the second half of a two-part blog on small business networking. To start from the top, start with Work Your Network! (part one)
