Dove Men+Care Shares First Fatherhood Moments On Father’s Day
Traditionally a women's brand, Dove soap has made inroads on targeting male consumers.
Their deodorant Men+Care has been advertised with a campaign of similar ads that all celebrate men who care.
Effective marketing identifies an important user need, targets a specific consumer segment, and establishes an emotional connection. This terrific ad does all of this in 60-seconds. Neat!
Are you interested in creating closer connections with your customers? Joe Hines and A-Cubed Small Business Marketing can help you achieve this. Let us show you how!