Entertainment Branding is about communicating the personality of the entertainment. In horror, it's about the capacity to shock, surprise and scare. Successful movies make us believe that what we are seeing on screen is real.
In this video, the marketing team behind the Carrie re-make movie launched something so powerful it went viral and achieved over 800,000 hits in a single day. In a video called "Telekinetic Coffee Shop Surprise," a coffee shop is rigged to make it look like a girl in the store really has telekinetic powers.
This single video ensured that people would be aware of the film's release as friends sent friends the link to this video.
Powerful branding creates memorable messages that seize people's attention and quickly imparts a sense of the promise and personality in the product or service. Want help creating yours? Give A-Cubed Small Business Marketing a call!