Branding simply means being very deliberate about what you project about your company and your offerings. If you don’t thoughtfully manage it, people will form their own opinions. Successful companies know this and decide how they want to be thought of and then do everything necessary to control the opinions people form. A-Cubed Marketing distills what’s really exceptional and unique about your company into a powerful communication strategy delivered by right digital and traditional media choices in the most cost effective way.
Social Media Marketing is probably the most profound change in marketing since the advent of broadcast television. It’s also an incredible leveler in marketing! Since it is so affordable, smaller businesses now have the opportunity to communicate with their prospects using the same techniques that the major brands have also flocked to.
We use ‘new media’ to create sales funnels that lead your customers from need awareness through purchase and advocacy of your brand.
Since prospects have different information needs as they get closer to purchasing, we create a variety of messages, using different forms of media.
We work with all major social media networks – Facebook, Instagram, YouTube, Twitter, LinkedIn – and your website itself – as we persuade prospects that yours is the best solution for what they need.
Stay in touch with your customers and prospects with ‘drip’ campaigns!
Email marketing is a very cost-efficient way of staying in regular contact with your prospects through the consistent use of informative, helpful email messages that nurture prospects over time until they are ready to do business with you.
Consistently written, and with your customers needs and interests in mind, great blogs establish your credibility and contribute to prospects trusting your brand.
We ‘ghost-write’ for our clients. We provide blogs that address your prospects needs and interests and subtly position your company as their trusted ally in solving the kinds of problems they are facing.
Our blogs entertain, inform, help solve problems, develop relationships. Because they don’t feel like advertising (crass), they are read more often and even shared.
It’s very simple. No SEO, no site traffic. There are now over one-billion websites on the internet. There are two major pillars to an effective SEO program which include “on-site” or “on-page” tactics, and “between site” tactics.
On-page tactics include the use of carefully selected and highly strategic keywords that are used in the text placed on every page. Additionally, meta-tags (the text that describes each page’s content, page titles and image/ video descriptions should also include your keywords. Tactics between websites include identifying high-traffic, well trusted sites and creating links from those sites to yours.
There are also numerous other ‘business rules’ about the content on your site which Google uses in their ranking process in response to any Google search activity. We are constantly reviewing the frequent changes Google makes to their ‘business rules’ (algorithms) to maximize SEO results on our client sites.
Content marketing is the skillful use of multiple web-marketing techniques.
Because no two people learn in the same way, it’s important to tell the stories that lead to sales in various ways: video, blogs, infographics, micro-blogs (short posts), newsletters to name a few.
Customers also require different sorts of information at each stage of their decision making process.
Content marketing deals with these major issues and then creates a cycle of information sharing to create awareness, build interest in your brand, persuade prospects that yours is the right choice and then help you close your sales.
When you need an expert medical opinion, you call a highly trained, well respected physician. When your business needs help, you should do the same. Joe Hines of A-Cubed Marketing provides in-depth, customized consultation services in a variety of marketing subject areas including: web-based marketing, branding, new product launches, marketing research, market development and sustainable marketing. His 20 years of corporate marketing, ten years of academic leadership as a college professor, and client service to the business community make Joe Hines an excellent selection for many marketing solution needs.