Email marketing is a very cost-efficient way of staying in regular contact with your prospects through the consistent use of informative, helpful email messages that nurture prospects over time until they are ready to do business with you. Contact lists can be generated through regular networking activity, an opt-in section on your website, purchased sources and more.
This marketing tool allows your company to pool different customer groups together in order to send out unique messages that are appropriate to each group’s needs, interests and stage in the decision process. This versatile type of marketing is also measurable, from open-rates and click-through links, to bounce rates and so forth. With every campaign you can improve tactics for increasingly better results on following campaigns.
Email marketing has a number of significant advantages. It’s dramatically more efficient than direct mail while still offering the advantages of targeting specific messages to a segmented list. Like direct mail, A/B testing is also possible. Email is also infinitely more measurable than direct mail. It’s possible to know open, click-through and bounce rates, click-through rates… in REAL TIME…. down to individual response identification! Email allows you to direct your customers to your website where you can engage them in your blog, service or product content.
What Do Our Email Marketing Services Cover?
Essentially, email marketing offers interactivity – promotion offers, customer surveys, event registrations, sample requests and more are all possible with well crafted email campaigns. Our email marketing includes the following services, while creating effecting and enticing verbiage to advertise your business:
Custom email templates
Database (email list) management
Newsletter assembly and publication
Custom blog content
Syndicated blog content
Links back to your website
Interested in utilizing your email marketing tools to their fullest? Contact us today to discuss the scope of your business goals, schedule a program consultation, or receive an email marketing quote!