While in past years, almost every individual read the local newspaper or received a phone book, the reach of this type of tangible media has changed drastically in the past decade. More and more people now get their information online - and because every dollar counts, traditional marketing methods often seem to be something small businesses simply cannot afford. In most cases, however, we see the opposite is true. One of the first thing we look at with struggling or expanding businesses is whether their potential marketing efforts are maximized. Spending the right money for the right marketing strategies can drastically affect the success of your business.
There are many new marketing tactics and media channels that have emerged in recent years. Be careful though - not all of them are effective for every type of businesses. While local billboards might get the attention of one type of audience (and at the larger side of the budget, one of the more effective), simple fliers may get you the same traffic, if done smart. Traditional media such as brochures, flyers, and direct mail are examples of traditional, yet effective marketing opportunities available to business owners who want a larger presence without a significantly larger price. A-Cubed Small Business Marketing Services gets to know your business needs, and creates an effective media marketing plan based on our evaluation.
How Can I Make the Most Out of My Traditional Media Marketing?
Every business has at least one customer profile (buyer persona) - and different customers learn in unique ways. Customers also require different information at each stage of the "customer journey" (i.e. problem awareness, evaluation, and decision). Media marketing references these three major steps: it creates a cycle of information-sharing to move prospects through a campaign so you sell more product more often. Media marketing also makes use of each of the other services that we offer and is our most comprehensive marketing package.
From media marketing development, to the design and publication processes, A-Cubed can help you create the most effective traditional marketing strategies. Our comprehensive marketing consultations help you to lay out your marketing points so you can reach your business goals. We ask you:
What is the ultimate goal of your campaign?
Who is your target audience/consumer?
What is the message you want to convey to your audience?
Which media channel(s) make the most sense for your individual case?
A-Cubed Small Business Marketing Services knows there is no cookie-cutter method of marketing for any business. Developing a custom-made and thoughtful approach to marketing is crucial for any successful company. Contact us to learn more about our Traditional Media Marketing program or schedule a comprehensive marketing consultation today.