This is where you can come for social media marketing tips every week. And you can expect a lot more, too! Over the last thirty-years of marketing experience, I’ve learned quite a few tips and techniques. At no time have I learned more than in the last fifteen years or so, with the birth of social media marketing and all that’s come with it! Check back here weekly; I’ll be updating this page every week with my weekly vlog, Professor Hines Weekly Marketing Message. Here, I’ll be discussing some of the most important things business owners need to know in order to take full advantage of social media, search engine optimization and so on. Information is power, and power will bring you more business!
Marketing has a vocabulary unto itself. Now, you’ve got a cheat-sheet to help you look like a first-rate marketing pro in any marketing conversation.
Brands are How Businesses Make Friends Why do you need a brand? As the head of a business, you are focused on the issues that
Entertainment Branding is about communicating the personality of the entertainment. In horror, it’s about the capacity to shock, surprise and scare. Successful movies make us
Part one of a two-part “Tips on Graphic Design” series Great graphic design is one of the hallmarks of a successful brand. Sending on your
Part two of a two-part “Tips on Graphic Design” series This is the second part of a two-part blog on the subject of graphic design.
In How to Recognize Great Graphic Design When You See It and Choosing a Graphic Designer, we gave our readers some thoughts on what to
Are you paying attention? Because the small business marketing and branding videos in this section have content, lessons, examples that will entertain and stretch your
Consider a few recent statistics concerning social media marketing. The overwhelming majority (97%, up 3% from prior year) of marketers polled in 2018 by Social
These Ads Might Make You Sick, But Domestos Definitely Keeps the Germs Away! Adweek recently ran a great little piece about a print campaign done
A Marketing Case Study: Gap Takes It’s Eye Off the Ball AdWeek recently ran an interesting story about branding struggles at Gap retailers. In fact,
In the last blog, we discussed some of the blocks people have in achieving solid critical thinking. In today’s blog, ways to break through to