Videography: Canine Caviar
Canine Caviar is a premium-end, holistic dog originally created by the company’s founder, Jeff Baker, as a response to the allergic reactions his Great Dane, Mogul, was having to bug bites. Mogul eventually lived to the very old age of 17. The product is very unique; an “alkaline dog food.” Simply, an alkaline diet is one that controls your dog’s pH levels in the body. Dog’s thrive when their diet is less acidic, more alkaline.
The inspiration for the video came from Canine Caviar’s European distributors who requested a video for in-store promotional purposes. Eventually, the finished video was subtitled in five other languages. The video was shot on location in a customer’s home in Yorba Linda, California, using the home owner’s pets. The spokesperson in the video is actually a Canine Caviar employee.
A-Cubed Marketing Services wrote the script, produced the video and handled all post-production.