Juan J’s Website Development
Jimenes Foods is a snacks and desserts company located in Paramount, CA. A-Cubed Marketing Services began working with this client in the spring of 2018. This client has built their business from the ground-up as a family business grown with hard work and dedication over a thirty-year period.
Like many of our customers, Jimenes Foods has never had a brand strategy before and, in order to create the dynamic look and feel of this site, we felt it was imperative that we establish an authentic identity for this client. The look and feel of the site, the tonality of our word choice, the images we created and the messages we crafted are all consistent with that brand strategy.
The site that our work replaced was very static. It provided little in the way of product descriptions, nor meaningful ‘reasons why’ customers should purchase the product.
We are proud of how well the new site addresses the weaknesses of the site it replaced. As you review the site, take note of several new features we felt were imperative to include.
Product ‘hero’ images. Food is a very emotional category. People ‘eat with their eyes’! We believe that the images we’ve created entice consumers to want to try them.
Nutritional data. While Juan J’s products are delicious, there is a ‘guilty pleasure’ aspect to eating snacks and desserts. We knew people would want to know what the nutritional data was, and we were careful to include product descriptions and ingredient statements that help convey the premium quality and natural wholesomeness of Juan J’s products.
Store locator. A small company like Jimenes Foods needs to help interested customers find their products. Websites that don’t contribute to sales aren’t helpful – we want to ensure that our clients get an excellent return on their marketing investment!
Bright vibrant colors. Jimenes Foods is dedicated to sharing their colorful, Hispanic heritage with their customers. The look and the feel of this site captures much of the energy so prominently found in that culture!
Social media integration. In the coming months, A-Cubed Marketing will be working closely with the Juan J’s brand to tell their story and attract more customers to their products. Blogging and social influence through content marketing will be a vital part of how we achieve this. We’ll be using social media tactics to attract more people to the new website, and ultimately to the products in a powerful call-to-retail.