A-Cubed Marketing was retained by MZN, a 50-year old family owned and operated commercial construction firm to direct and execute a corporate re-branding effort.
This project began with our branding workshop in which we guide clients through exercises which illuminate the company’s unique selling proposition and how it creates customer value. From that starting point, we progressed to develop a new corporate logo for the firm, which you see in the header of this site. There are several other functional features of the site which made this project special. These include document sharing recruiting systems. The document sharing system includes individual, password-protected folders for each of this client’s subcontractors. Subcontractors can both upload and download documents easily. We were able to minimize development costs by integrating the Drop Box app. The recruiting system is similar. Open positions are listed on the site and applicants can upload resumes into appropriate folders for each of the positions MZN is recruiting for.
The time-lapse video on the homepage has excellent stopping power to encourage longer time on site and to prompt further site exploration, an important element in learning more about MZN.