“I cannot say enough about Joe’s ability to run a branding workshop for our chain of children’s fine art studios. After two thorough and thoughtful rounds focus groups which led us to pinpoint targeted survey questions to our greater client base, Joe led my staff through an efficient, extremely meaningful and downright inspiring branding workshop, which completely distilled and intensified the way we as a team see our business internally.
I cannot believe how, in a few short hours, Joe managed to dig to the heart of what, why and how we do what we do. He led us in creating a revised, condensed, much improved mission statement, a completely inspiring vision statement, a written set of internal values, a tangible sense of our brand personality, and an overall branding message to send to the public. We even lighted on an amazing tag line through this process. Now we are all set to revamp our website making every decision from content to colors, photos to fonts, consciously and confidently going forward. I am VERY excited about our future as a company now, and am truly grateful to Joe.”