Barbara Moreno joined A-Cubed Marketing Services in September, 2023 as Senior Marketing Consultant She brings decades of expertise in both domestic and global markets and has category experience working in Consumer-Packaged Goods (Food, Supplements, Toys) and Services. Barbara has a track record of managing marketing budgets up to $35M, leading high-performance teams of up to 15 direct reports, and driving comprehensive marketing and branding campaigns for industry giants such as Allied Universal, Mattel, Pharmavite, Mars, and Pulmuone Foods.
Her strategic prowess extends to Marketing M & A, where she has played a pivotal role in due diligence and integrating over 40 acquisitions, representing billions of dollars in value. This involved adeptly navigating rebranding efforts and crafting new branding strategies for collateral materials, unifying organizational cultures, developing go-to-market strategies, optimizing packaging, and seamlessly merging marketing teams.
Throughout her career, she has achieved multiple successes, delivering substantial top-line growth and improved contribution margins for both new and mature business portfolios. This success is attributed to strategic mix management, enhanced pricing diligence, and a focus on launching high-margin, innovative, and compelling products, and campaigns.
As a collaborative team player, she has effectively collaborated with cross-functional teams, including Sales, R&D, Legal, and Senior Management, to achieve overarching company objectives. Her exemplary communication and presentation skills further enhanced her ability to convey complex ideas and strategies.
In addition to her extensive work experience, Barbara holds a Master of Business Administration – International Management from Thunderbird (American Graduate School of International Management) and a Bachelor of Science – Management from Arizona State University.
Expertise In:
Budgeting | Global Marketing | Security Services |
Business to Business Marketing | Licensing & Partnerships | Social Media |
Business to Consumer Marketing | Marketing Strategy | Strategic Planning |
Consumer Insights/ Marketing Research | Media: TV, Connected TV, Print, Radio | |
Data Analytics | Natural & Organic Products | |
Digital Marketing; PPC, SEO, SEM | New Products & Innovation |