The only way I know to maximize return on investment is to eliminate as many unknowns and as many poor decisions as possible.
Success Begins With Understanding Your Customers.
This is the second in a series of three blogs on the sales funnel. You can read the first blog here. Let’s start out on
Three Important Ways to Better Marketing & Sales Funnels
If you build your sales funnels the right way, you’ll have a better time holding the attention of your prospects.
Telekinetic Coffee Shop – The Power of Branding
Entertainment Branding is about communicating the personality of the entertainment. In horror, it’s about the capacity to shock, surprise and scare. Successful movies make us
How to Recognize Great Graphic Design When You See It
Part one of a two-part “Tips on Graphic Design” series Great graphic design is one of the hallmarks of a successful brand. Sending on your
Choosing a Graphic Designer
Part two of a two-part “Tips on Graphic Design” series This is the second part of a two-part blog on the subject of graphic design.
Humor In Advertising Makes It Memorable
In How to Recognize Great Graphic Design When You See It and Choosing a Graphic Designer, we gave our readers some thoughts on what to
Sharpen Your Skills With These Branding Videos
Are you paying attention? Because the small business marketing and branding videos in this section have content, lessons, examples that will entertain and stretch your
Breakthrough Marketing: Domestos
These Ads Might Make You Sick, But Domestos Definitely Keeps the Germs Away! Adweek recently ran a great little piece about a print campaign done
Lose Focus…Lose Business
A Marketing Case Study: Gap Takes It’s Eye Off the Ball AdWeek recently ran an interesting story about branding struggles at Gap retailers. In fact,
Achieve Important Breakthroughs by Thinking More Creatively
In the last blog, we discussed some of the blocks people have in achieving solid critical thinking. In today’s blog, ways to break through to
Crack That Creative Nut!
There are two main reasons why creativity is important in achieving business success. First, problem solving and making decisions are the key functions of the
